Treasure Seeker Tuesday #15

Treasure Seeker Tuesday #15

Hello Treasure Seekers! I have news for you, and it is all good! I have finished the Jewellery Brand makeover Bootcamp, and I have had some wonderful new ideas come to mind.

I have been struggling to find a way to move my jewellery business here, to the website, in my online store, the Boutique (Coming soon!) Part of the reason was that I wasn’t sure how to remove my jewellery line from the store my friend offered space in. I was nervous to ask her about it because I didn’t want to have it be a reason for any hurt feelings. My friend was totally fine with my decision, and I think she was ready for me to make a change. I have been talking about adding it to the website store, and now I am closer to making that happen. I was happy that my friend is being supportive of me in this. I appreciated the time that my jewellery was for sale in her store, but as I have not had a large number of sales, I think we both knew it was time for me to try something different.

Next, I had to think about the Branding. I want it here, but there is so much time and thought spent already in my Author Branding. Tish’s Treasures just doesn’t seem to fit with the new website. I thought about different names, and combinations of names to make the launch of the online store fresh, and new. A part of me is sad to let go of the name Tish’s Treasures. Deep down, I knew that I was going to have to do this, though.

Before this Bootcamp, I never gave it any real thought, of how to do this. But I knew that it was what I wanted to do, despite experts telling me that it should be one or another, not both passions sharing the same website. I joined a thread within the Bootcamp, based on branding. I worked through my thoughts and ideas with one of the admins, who also tried to steer me away from my dream of making Bling | Blog | Books a real and effective tagline for my website.

During that brainstorming session, I hashed it all out in that thread. I couldn’t understand why someone else was telling me that my idea wasn’t going to work. But then, it dawned on me. I needed to make it work by changing the name and matching it to my website. When I asked about it from a different angle, the admin agreed that this idea could work. I figured it out.

I googled my idea. When Google asks you if you really meant something else, and you are looking for a unique name that is not currently in use, that is what you want to find. I had my answer.

I took my current logo for the website and changed a few letters. And just like that,

Tish MacWebber, Always Blinging…

became my new jewellery business name. The more I thought about it, the more I liked it. It seems RIGHT. When I get that feeling, I rarely make any further changes. It happens a lot. I am firm when I finally make up my mind, no matter how long it takes me to make that decision.

Tish MacWebber, Always Blinging... New Logo

Tish MacWebber, Always Blinging… New Logo, new jewellery business name.

I am in the process of changing it where I can. Facebook was surprisingly fast with the update.
Now comes the best part. When I move the jewellery over, any existing jewellery will be listed under Basic Bling. I am also planning a new line for the new website. I am going to launch a new jewellery line with every book launch. Book Bling will have several Collections, one for every book I write. HOW EXCITING WILL THAT BE? I am beyond excited to see this happen. I am planning the first collection already. I don’t want to spoil the surprise, but it will be unique and designed with cat lovers in mind.

It has been a creative and exhausting week. I also launched a new contest this morning to celebrate the new jewellery business name. I have another contest planned for February. I am going to try and have the store open for February. If not at the beginning, then before the end of the month. I am still sorting out the details of what to do next, but at least I have a clear direction, and a plan to get me there.

I have been trying to get this jewellery business to be successful for years under the Tish’s Treasures name. Now that I have made some tough decisions, and changed the name to Tish MacWebber, Always Blinging…
I have high hopes for new successes with this change.

#TreasureSeekerTuesday

 

 

 

Treasure Seeker Tuesday #15

Treasure Seeker Tuesday # 14

Hello Treasure Seekers! I am writing this a little late this week. How ironic is it that I design a new homepage with a table set for five less than two weeks ago for this website for me to not get this story written on time because I have too much on my plate? Very. So I should write a bit about this.

I have joined a bunch of challenges, am working on the website, still writing the blog, trying to find time to write my first book, am training and integrating for a new position at work, and maybe just maybe, I am a little bit overwhelmed. I am falling a bit behind in some areas and struggling to keep up with the rest.

This is nothing new for me at this time of year. January for the last few years has been a busy month for me. What is different now? I am fighting. I am pushing my limits and my boundaries. I am not going to just give up. I am writing today because of that. The old me would have just tried to forget that I missed the deadline and maybe started slacking off with writing. Not now. I am writing this late, but the important part is, I am writing it. I didn’t just quit. I am still working on all of the things, and have every intention to figure it out. One thing at a time.

So what should you do when there is too much on your plate and none of it is edible? You should tackle one portion at a time. I am writing this tonight and since I have the next 2 days off, I will make a plan in the morning to tackle the rest.

In terms of the Jewellery Brand Makeover Challenge, I am working on it. I am gearing up for the 2nd part of the homework. I am thinking really hard about rebranding Tish’s Treasures. With this website, I am starting something new. I think it deserves a fresh name, and brand. So I am thinking about what the new name should be. I have written a cocktail line for the Jewellery business. Here it is.

My Treasures (or Bling, I haven’t decided yet-this depends on my rebranding) are patterned with symmetry, but they are whimsical, unique, delightful and quirky expressions of my creativity, made just for the client after a consultation, often being a surprise to those who receive them , whether it is for the client or as a gift for someone else.

 

I haven’t ever tried to summarize my Bling Business before, let alone rebrand it. I am working on this currently, and when I make a final decision it will be a quick switch. Once I decide on what it is I am going to do, then it just happens.

I am playing around with ideas, even changing the logo just on the bling page from Always Thinking… to Always Blinging…

I  haven’t decided on the name yet. I am thinking about using my pen name. Possibly just the initials TMW bling or designs or treasures. Tish MacWebber has to be in the new business name, I am just not exactly sure how it will be used.

If you have any thoughts or comments about this, please feel free to share them.

Until next time…

#TreasureSeekerTuesday (on a Wednesday or a Thursday…it is late).

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