Hello Treasure Seekers! I have news for you, and it is all good! I have finished the Jewellery Brand makeover Bootcamp, and I have had some wonderful new ideas come to mind.
I have been struggling to find a way to move my jewellery business here, to the website, in my online store, the Boutique (Coming soon!) Part of the reason was that I wasn’t sure how to remove my jewellery line from the store my friend offered space in. I was nervous to ask her about it because I didn’t want to have it be a reason for any hurt feelings. My friend was totally fine with my decision, and I think she was ready for me to make a change. I have been talking about adding it to the website store, and now I am closer to making that happen. I was happy that my friend is being supportive of me in this. I appreciated the time that my jewellery was for sale in her store, but as I have not had a large number of sales, I think we both knew it was time for me to try something different.
Next, I had to think about the Branding. I want it here, but there is so much time and thought spent already in my Author Branding. Tish’s Treasures just doesn’t seem to fit with the new website. I thought about different names, and combinations of names to make the launch of the online store fresh, and new. A part of me is sad to let go of the name Tish’s Treasures. Deep down, I knew that I was going to have to do this, though.
Before this Bootcamp, I never gave it any real thought, of how to do this. But I knew that it was what I wanted to do, despite experts telling me that it should be one or another, not both passions sharing the same website. I joined a thread within the Bootcamp, based on branding. I worked through my thoughts and ideas with one of the admins, who also tried to steer me away from my dream of making Bling | Blog | Books a real and effective tagline for my website.
During that brainstorming session, I hashed it all out in that thread. I couldn’t understand why someone else was telling me that my idea wasn’t going to work. But then, it dawned on me. I needed to make it work by changing the name and matching it to my website. When I asked about it from a different angle, the admin agreed that this idea could work. I figured it out.
I googled my idea. When Google asks you if you really meant something else, and you are looking for a unique name that is not currently in use, that is what you want to find. I had my answer.
I took my current logo for the website and changed a few letters. And just like that,
Tish MacWebber, Always Blinging…
became my new jewellery business name. The more I thought about it, the more I liked it. It seems RIGHT. When I get that feeling, I rarely make any further changes. It happens a lot. I am firm when I finally make up my mind, no matter how long it takes me to make that decision.
I am in the process of changing it where I can. Facebook was surprisingly fast with the update.
Now comes the best part. When I move the jewellery over, any existing jewellery will be listed under Basic Bling. I am also planning a new line for the new website. I am going to launch a new jewellery line with every book launch. Book Bling will have several Collections, one for every book I write. HOW EXCITING WILL THAT BE? I am beyond excited to see this happen. I am planning the first collection already. I don’t want to spoil the surprise, but it will be unique and designed with cat lovers in mind.
It has been a creative and exhausting week. I also launched a new contest this morning to celebrate the new jewellery business name. I have another contest planned for February. I am going to try and have the store open for February. If not at the beginning, then before the end of the month. I am still sorting out the details of what to do next, but at least I have a clear direction, and a plan to get me there.
I have been trying to get this jewellery business to be successful for years under the Tish’s Treasures name. Now that I have made some tough decisions, and changed the name to Tish MacWebber, Always Blinging…
I have high hopes for new successes with this change.