Hello Treasure Seekers! I have news for you, and it is all good! I have finished the Jewellery Brand makeover Bootcamp, and I have had some wonderful new ideas come to mind.

I have been struggling to find a way to move my jewellery business here, to the website, in my online store, the Boutique (Coming soon!) Part of the reason was that I wasn’t sure how to remove my jewellery line from the store my friend offered space in. I was nervous to ask her about it because I didn’t want to have it be a reason for any hurt feelings. My friend was totally fine with my decision, and I think she was ready for me to make a change. I have been talking about adding it to the website store, and now I am closer to making that happen. I was happy that my friend is being supportive of me in this. I appreciated the time that my jewellery was for sale in her store, but as I have not had a large number of sales, I think we both knew it was time for me to try something different.

Next, I had to think about the Branding. I want it here, but there is so much time and thought spent already in my Author Branding. Tish’s Treasures just doesn’t seem to fit with the new website. I thought about different names, and combinations of names to make the launch of the online store fresh, and new. A part of me is sad to let go of the name Tish’s Treasures. Deep down, I knew that I was going to have to do this, though.

Before this Bootcamp, I never gave it any real thought, of how to do this. But I knew that it was what I wanted to do, despite experts telling me that it should be one or another, not both passions sharing the same website. I joined a thread within the Bootcamp, based on branding. I worked through my thoughts and ideas with one of the admins, who also tried to steer me away from my dream of making Bling | Blog | Books a real and effective tagline for my website.

During that brainstorming session, I hashed it all out in that thread. I couldn’t understand why someone else was telling me that my idea wasn’t going to work. But then, it dawned on me. I needed to make it work by changing the name and matching it to my website. When I asked about it from a different angle, the admin agreed that this idea could work. I figured it out.

I googled my idea. When Google asks you if you really meant something else, and you are looking for a unique name that is not currently in use, that is what you want to find. I had my answer.

I took my current logo for the website and changed a few letters. And just like that,

Tish MacWebber, Always Blinging…

became my new jewellery business name. The more I thought about it, the more I liked it. It seems RIGHT. When I get that feeling, I rarely make any further changes. It happens a lot. I am firm when I finally make up my mind, no matter how long it takes me to make that decision.

Tish MacWebber, Always Blinging... New Logo
Tish MacWebber, Always Blinging… New Logo, new jewellery business name.

I am in the process of changing it where I can. Facebook was surprisingly fast with the update.
Now comes the best part. When I move the jewellery over, any existing jewellery will be listed under Basic Bling. I am also planning a new line for the new website. I am going to launch a new jewellery line with every book launch. Book Bling will have several Collections, one for every book I write. HOW EXCITING WILL THAT BE? I am beyond excited to see this happen. I am planning the first collection already. I don’t want to spoil the surprise, but it will be unique and designed with cat lovers in mind.

It has been a creative and exhausting week. I also launched a new contest this morning to celebrate the new jewellery business name. I have another contest planned for February. I am going to try and have the store open for February. If not at the beginning, then before the end of the month. I am still sorting out the details of what to do next, but at least I have a clear direction, and a plan to get me there.

I have been trying to get this jewellery business to be successful for years under the Tish’s Treasures name. Now that I have made some tough decisions, and changed the name to Tish MacWebber, Always Blinging…
I have high hopes for new successes with this change.

#TreasureSeekerTuesday